The Bouchard team has been busy at work in 2010!

We are excited to be working with PlacerArts to create a cohesive brand for the 13 arts groups in Placer County. The new branding will increase awareness among local residents of the high quality, award-winning visual and performing arts groups in Placer County and inform them of the unique experiences available in our own community.

Advantar Laboratories has retained Bouchard Communications Group to create a Marketing and PR plan which will help them expand their client base and brand awareness to a national audience. Bouchard is also helping Advantar with trade show exhibit booths, materials and promotional offers for several upcoming national trade shows.

California Credit Union has once again turned to Bouchard for the development of a comprehensive campaign to promote their Checking account to more than 20,000 members and prospects. This campaign will include many components including direct mail, web banners, email, in branch merchandising, statement inserts, print advertising and in branch television ads. In addition, the direct mail and email will incorporate PURL technology creating a unique landing page with unique information for each person who logs in.

UC Davis Health System has recently utilized the services of Bouchard to create multiple ads to promote the health system. These ads won awards at the local Sacramento Advertising Club Addy awards, as well as with two different medical marketing associations.

DCA Partners wanted to update their corporate identity and called on Bouchard to create a new corporate folder and other collateral materials. The materials were showcased at the DCA Partners quarterly CEO forum in March and received glowing reviews!

Shriner’s Hospital for Children tapped Bouchard to create a new logo for their Concours d’Elegance event. This year’s event is going to be held at the Capitol Mall for this first time!

This summer we will be working with local media to promote the AVID Summer Institute taking place in Sacramento in July. AVID is a fourth- through twelfth-grade system to prepare students in the academic middle for four-year college eligibility. It has a proven track record in bringing out the best in students, and in closing the achievement gap. AVID stands for Advancement Via Individual Determination.

We are also happy to be working with our regular clients including Paul Martin’s American Bistro to promote their new Sunday Brunch menu as well as all many special events and offerings the create throughout the year at both their Roseville and El Segundo locations.

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