Who's Who
PRINCIPAL
Ann Bouchard
Leo McElroy
CLIENT SERVICES
Mary Towne
Lori Powell
Kristy Garza
Laurie Sorg
Robin Ann Zanni
Michele Quattrin-Swift
Matt Rollens
Meghan Malmstadt
Katie Beusan
Whitney Willis
Jackie Hartman
P.R. TEAM
Mary Towne
Kristy Garza
Michele Quattrin-Swift
Leo McElroy
CLIENT DEVELOPMENT &
COMMUNITY OUTREACH
Pete Tucker
CREATIVE TEAM
Stacy Gibbs
Lisa Pujals
Rie Gordon
Susan Cooper
Jeff Moore
Alex Kin Lee
Stephanie Hammar
Meagan Dekker
SUPPORT
Troy Dutton
Kimberly Luce
Ann Bouchard
President
ann@bouchardcommunications.com
In 1994, after a decade in corporate communications, Ann Bouchard founded Bouchard Communications Group. With more than 20 years of strategic marketing and communications experience, Ann’s diverse knowledge base brings depth to Bouchard Communications Group that allows her to see beyond the trends and uncover methods that receive proven results. Ann oversees daily operations of the agency and serves as strategic counsel for clients in the areas of marketing, public relations, product development, branding, positioning, target marketing, research, competitive analysis and segmentation methodologies.
Some of her client work includes Electronic Systems & Services where she developed the strategies for outreach and communications regarding the City of San Francisco’s new ranked-choice voting system. She worked closely with city officials to organize press conferences, coordinated and direct the production of PSA’s for radio and T.V., oversaw the creation of multi-lingual materials. Other clients include First Data, Sierra Pine, Sempra Energy, Ruth’s Chris Steak House, Axsys Technologies, Addison Avenue Credit Union, Westfield, Cal Trans, City of Roseville and JTS Communities.
Ann is also the founder of Matrix Manager, Inc., an online direct marketing fulfillment program that specializes in highly targeted and specifically segmented direct marketing materials.
Her reputation for leading-edge marketing expertise has resulted in frequent speaking engagements to a variety of groups including the American Marketing Association, the Marketing Association of Credit Unions, the California Academic and Research Librarians Association and the Financial Institutions Marketing Association. Ann currently serves on the Board of Directors for the National PR Consultants Group, the UC Davis Children’s Hospital Executive Advisory Board, the UC Davis Children’s Miracle Network Business Council, The Marketing Association of Credit Unions and the Sacramento Ballet Marketing Committee. Ann is an expert in strategic marketing planning, research, and analysis and is active in all Bouchard endeavors. Above all, her passion for quality is inherent in all the agency’s creations. Ann has a Bachelor of Science in Business Administration and Marketing from San Diego State University.
President
ann@bouchardcommunications.com
In 1994, after a decade in corporate communications, Ann Bouchard founded Bouchard Communications Group. With more than 20 years of strategic marketing and communications experience, Ann’s diverse knowledge base brings depth to Bouchard Communications Group that allows her to see beyond the trends and uncover methods that receive proven results. Ann oversees daily operations of the agency and serves as strategic counsel for clients in the areas of marketing, public relations, product development, branding, positioning, target marketing, research, competitive analysis and segmentation methodologies.
Some of her client work includes Electronic Systems & Services where she developed the strategies for outreach and communications regarding the City of San Francisco’s new ranked-choice voting system. She worked closely with city officials to organize press conferences, coordinated and direct the production of PSA’s for radio and T.V., oversaw the creation of multi-lingual materials. Other clients include First Data, Sierra Pine, Sempra Energy, Ruth’s Chris Steak House, Axsys Technologies, Addison Avenue Credit Union, Westfield, Cal Trans, City of Roseville and JTS Communities.
Ann is also the founder of Matrix Manager, Inc., an online direct marketing fulfillment program that specializes in highly targeted and specifically segmented direct marketing materials.
Her reputation for leading-edge marketing expertise has resulted in frequent speaking engagements to a variety of groups including the American Marketing Association, the Marketing Association of Credit Unions, the California Academic and Research Librarians Association and the Financial Institutions Marketing Association. Ann currently serves on the Board of Directors for the National PR Consultants Group, the UC Davis Children’s Hospital Executive Advisory Board, the UC Davis Children’s Miracle Network Business Council, The Marketing Association of Credit Unions and the Sacramento Ballet Marketing Committee. Ann is an expert in strategic marketing planning, research, and analysis and is active in all Bouchard endeavors. Above all, her passion for quality is inherent in all the agency’s creations. Ann has a Bachelor of Science in Business Administration and Marketing from San Diego State University.
Leo McElroy
Executive Vice President
mcelcom@comcast.net
From 1960 to 1981, Leo McElroy was one of Los Angeles’ best-known radio and television newsmen, reporting for KABC-TV, KCET-TV, and radio stations KNX, KFBW, KFI, KRLA, KABC, and KROQ. At various times, Leo has served as Special Assistant to California’s Lieutenant Governor, Information Officer for the State Commission on Industrial Development, Principal Consultant for an assembly policy committee, and Consultant to the Justice Department of California. In 1981 Leo founded McElroy Communications, a public relations/public affairs firm in Sacramento. Leo works extensively with clients in the areas of public policy to define issues, develop coalitions and grassroots support, provide political counseling, and develop media outreach strategies. Mr. McElroy currently serves as on-air political commentator for a number of broadcast stations, and is also a published author, poet, songwriter and playwright.
Executive Vice President
mcelcom@comcast.net
From 1960 to 1981, Leo McElroy was one of Los Angeles’ best-known radio and television newsmen, reporting for KABC-TV, KCET-TV, and radio stations KNX, KFBW, KFI, KRLA, KABC, and KROQ. At various times, Leo has served as Special Assistant to California’s Lieutenant Governor, Information Officer for the State Commission on Industrial Development, Principal Consultant for an assembly policy committee, and Consultant to the Justice Department of California. In 1981 Leo founded McElroy Communications, a public relations/public affairs firm in Sacramento. Leo works extensively with clients in the areas of public policy to define issues, develop coalitions and grassroots support, provide political counseling, and develop media outreach strategies. Mr. McElroy currently serves as on-air political commentator for a number of broadcast stations, and is also a published author, poet, songwriter and playwright.
Mary Towne
Client Services Director
mary@bouchardcommunications.com
Mary develops public and media outreach strategies for a variety of clients including city and county government agencies. Most recently Mary served as the Public Information and Marketing Officer for Sierra Community College District. Her diverse background includes more than 11 years of marketing and public relations management for the Credit Union Industry, as well as several years experience in non-profit association management. She is in the process of completing her MBA at the University of LaVerne and holds a Bachelors of Arts in Public Communications with a Minor in Business from California State University, Chico.
Client Services Director
mary@bouchardcommunications.com
Mary develops public and media outreach strategies for a variety of clients including city and county government agencies. Most recently Mary served as the Public Information and Marketing Officer for Sierra Community College District. Her diverse background includes more than 11 years of marketing and public relations management for the Credit Union Industry, as well as several years experience in non-profit association management. She is in the process of completing her MBA at the University of LaVerne and holds a Bachelors of Arts in Public Communications with a Minor in Business from California State University, Chico.
Lori Powell
Senior Account Executive
lori@bouchardcommunications.com
As Account Executive Lori serves as a liaison between Bouchard’s clients and our full-service marketing team. With 10 years experience in the advertising and broadcasting industry, Lori possesses valuable insight from previous positions at Entercom Communications, CBS/Infinity Broadcasting, KCRA/Kelly Broadcasting and The Sacramento Bee. Lori has a Bachelor of Science in Advertising with a minor in Marketing from San Jose State University.
Senior Account Executive
lori@bouchardcommunications.com
As Account Executive Lori serves as a liaison between Bouchard’s clients and our full-service marketing team. With 10 years experience in the advertising and broadcasting industry, Lori possesses valuable insight from previous positions at Entercom Communications, CBS/Infinity Broadcasting, KCRA/Kelly Broadcasting and The Sacramento Bee. Lori has a Bachelor of Science in Advertising with a minor in Marketing from San Jose State University.
Kristy Garza
Account Executive
kristy@bouchardcommunications.com
Kristy has more than 6 years experience in the field of communications and currently manages results-driven promotions, special events, and comprehensive public relations campaigns. At previous public relations and advertising agencies, she supported clients like the Sacramento Fire Department, Sacramento Police Department, Save Mart Supermarkets and Amtrak California. Kristy has a Bachelor of Arts in Public Relations from California State University, Sacramento.
Account Executive
kristy@bouchardcommunications.com
Kristy has more than 6 years experience in the field of communications and currently manages results-driven promotions, special events, and comprehensive public relations campaigns. At previous public relations and advertising agencies, she supported clients like the Sacramento Fire Department, Sacramento Police Department, Save Mart Supermarkets and Amtrak California. Kristy has a Bachelor of Arts in Public Relations from California State University, Sacramento.
Laurie Sorg
Account Executive
laurie@bouchardcommunications.com
Laurie develops successful marketing plans and supervises a wide variety of communication efforts. She began her career at J. Walter Thompson and excelled in past positions as Media Planner, Broadcast Negotiator, and Director of Client Services serving brands such as Jenny Craig, Ford and Nestle. Laurie has a Bachelor of Science in Marketing from California State University, Chico.
Account Executive
laurie@bouchardcommunications.com
Laurie develops successful marketing plans and supervises a wide variety of communication efforts. She began her career at J. Walter Thompson and excelled in past positions as Media Planner, Broadcast Negotiator, and Director of Client Services serving brands such as Jenny Craig, Ford and Nestle. Laurie has a Bachelor of Science in Marketing from California State University, Chico.
Robin Ann Zanni
Traffic Manager
robinann@bouchardcommunications.com
Robin Ann oversees workflow by managing production schedules and account details through our integrated agency software to ensure best efficiencies for the agency. She assists our Account Executives with budgets and media purchasing. In past positions, Robin Ann has gained valuable experience as a Community Relations Director and a teacher. Robin has a Bachelor of Science in Kinesiology from California State University, Sacramento.
Traffic Manager
robinann@bouchardcommunications.com
Robin Ann oversees workflow by managing production schedules and account details through our integrated agency software to ensure best efficiencies for the agency. She assists our Account Executives with budgets and media purchasing. In past positions, Robin Ann has gained valuable experience as a Community Relations Director and a teacher. Robin has a Bachelor of Science in Kinesiology from California State University, Sacramento.
Michele Quattrin-Swift
Account Executive
michele@bouchardcommunications.com
As an experienced media liaison, Michele creates and manages effective public outreach for a long list of clientele. She prepares press releases, pitches news stories, and secures interviews for print, radio, and television. Michele has a Bachelors of Arts in Business and Merchandising from California State University, Fresno.
Account Executive
michele@bouchardcommunications.com
As an experienced media liaison, Michele creates and manages effective public outreach for a long list of clientele. She prepares press releases, pitches news stories, and secures interviews for print, radio, and television. Michele has a Bachelors of Arts in Business and Merchandising from California State University, Fresno.
Matt Rollens
Account Planner
matt@bouchardcommunications.com
Matt assists the Client Services Department with comprehensive tasks and activities related to marketing and public relation campaigns, including research, correspondence and vendor coordination. Matt also coordinates and builds multimedia productions for a range of corporate and client needs. Currently, Matt is working toward a Business Administration degree at California State University, Sacramento.
Account Planner
matt@bouchardcommunications.com
Matt assists the Client Services Department with comprehensive tasks and activities related to marketing and public relation campaigns, including research, correspondence and vendor coordination. Matt also coordinates and builds multimedia productions for a range of corporate and client needs. Currently, Matt is working toward a Business Administration degree at California State University, Sacramento.
Meghan Malmstadt
Program Director
meghan@mymatrixmanager.com
Meghan has been instrumental in the development and expansion of Bouchard’s Matrix Manager program since its inception. As Program Director, Meghan drives the overall growth and development of this division, serves as the central resource for Matrix Manager clientele, and is responsible for daily program management. Meghan earned her Bachelor’s Degree in Journalism with a focus on Advertising from the University of Wisconsin in Madison.
Program Director
meghan@mymatrixmanager.com
Meghan has been instrumental in the development and expansion of Bouchard’s Matrix Manager program since its inception. As Program Director, Meghan drives the overall growth and development of this division, serves as the central resource for Matrix Manager clientele, and is responsible for daily program management. Meghan earned her Bachelor’s Degree in Journalism with a focus on Advertising from the University of Wisconsin in Madison.
Katie Beusan
Account Manager
katie@mymatrixmanager.com
Katie facilitates a long list of Matrix Manager clients. Through diligent client service, Katie guarantees that each multi-faceted project runs efficiently. Prior to the Matrix Manager team, Katie worked as an Account Manager for Organic Bath Co. where she oversaw 35 mass-market accounts including Raley's, Longs, Rite Aid, Walgreens and Drugstore.com. Katie graduated from California State University, Chico with a Bachelor of Arts degree in Journalism.
Account Manager
katie@mymatrixmanager.com
Katie facilitates a long list of Matrix Manager clients. Through diligent client service, Katie guarantees that each multi-faceted project runs efficiently. Prior to the Matrix Manager team, Katie worked as an Account Manager for Organic Bath Co. where she oversaw 35 mass-market accounts including Raley's, Longs, Rite Aid, Walgreens and Drugstore.com. Katie graduated from California State University, Chico with a Bachelor of Arts degree in Journalism.
Whitney Willis
Account Manager
whitney@mymatrixmanager.com
As part of the client service Matrix Manager Team, Whitney manages and facilitates the account needs for Matrix clients. Her previous position as Traffic Manager gives Whitney a comprehensive approach in how she develops and executes marketing campaigns. Whitney’s attention to detail ensures that every project is streamlined to meet client expectations. In the past, Whitney has gained valuable experience in the field of education during her roles as a pre-school gymnastics teacher and high school teacher for the Yolo County School Districts. Whitney earned her Bachelor of Arts degree in Communications from the University California, Davis.
Account Manager
whitney@mymatrixmanager.com
As part of the client service Matrix Manager Team, Whitney manages and facilitates the account needs for Matrix clients. Her previous position as Traffic Manager gives Whitney a comprehensive approach in how she develops and executes marketing campaigns. Whitney’s attention to detail ensures that every project is streamlined to meet client expectations. In the past, Whitney has gained valuable experience in the field of education during her roles as a pre-school gymnastics teacher and high school teacher for the Yolo County School Districts. Whitney earned her Bachelor of Arts degree in Communications from the University California, Davis.
Jackie Hartman
Traffic Manager
jackie@mymatrixmanager.com
In her role as Traffic Manager, Jackie assists the Matrix Manager Account Management team by ensuring projects are on time and on budget. Her daily activities include processing mail orders, generating final proofs, tracking processing activity, order placement and vendor coordination. Jackie received a Bachelor of Science in Business Administration with an option in Marketing from the University of California, Chico.
Traffic Manager
jackie@mymatrixmanager.com
In her role as Traffic Manager, Jackie assists the Matrix Manager Account Management team by ensuring projects are on time and on budget. Her daily activities include processing mail orders, generating final proofs, tracking processing activity, order placement and vendor coordination. Jackie received a Bachelor of Science in Business Administration with an option in Marketing from the University of California, Chico.
Pete Tucker
Director of Community Development and Fundraising
pete@bouchardcommunications.com
Pete has contributed to the fundraising, social marketing and brand awareness efforts for over 20 years for such organizations as Foresters, The American Red Cross, The Ronald McDonald House Charities, Children’s Miracle Network, Big Brothers Big Sisters, The Cystic Fibrosis Foundation, The First Tee, NCPGA Growth of the Game Foundation, UC Davis Children’s Hospital and the Make-a-Wish Foundation. Pete’s unique perspective and strength is identifying and creating strong foundations in community partner relationships. This has allowed him to contribute towards the initiation of multiple marketing strategies resulting in fundraising success and increased awareness.
Director of Community Development and Fundraising
pete@bouchardcommunications.com
Pete has contributed to the fundraising, social marketing and brand awareness efforts for over 20 years for such organizations as Foresters, The American Red Cross, The Ronald McDonald House Charities, Children’s Miracle Network, Big Brothers Big Sisters, The Cystic Fibrosis Foundation, The First Tee, NCPGA Growth of the Game Foundation, UC Davis Children’s Hospital and the Make-a-Wish Foundation. Pete’s unique perspective and strength is identifying and creating strong foundations in community partner relationships. This has allowed him to contribute towards the initiation of multiple marketing strategies resulting in fundraising success and increased awareness.
Stacy Gibbs
Director of Creative Services
stacy@bouchardcommunications.com
Stacy is a nationally recognized designer with years of experience under her belt. Her ability has resulted in several awards and satisfied clients. Stacy's design style can be adapted to fit individual client needs, and she regularly proves that a strong visual element is one of the most important aspects to any successful marketing campaign. Stacy has a Bachelor of Arts in Graphic Design from California State University, Sacramento.
Director of Creative Services
stacy@bouchardcommunications.com
Stacy is a nationally recognized designer with years of experience under her belt. Her ability has resulted in several awards and satisfied clients. Stacy's design style can be adapted to fit individual client needs, and she regularly proves that a strong visual element is one of the most important aspects to any successful marketing campaign. Stacy has a Bachelor of Arts in Graphic Design from California State University, Sacramento.
Lisa Pujals
Director of Creative Strategies
lisa@bouchardcommunications.com
As Bouchard's Director of Creative Strategies, Lisa makes sure that all projects have her stamp of approval before they leave the agency. Her extensive design experience gives her a deep understanding of the ways design can be used to generate a strong, distinctive voice for each client. She has taught classes at Sacramento State University and UC Davis to impart that expertise to others. From California State University, Sacramento, Lisa holds a Bachelor of Arts in Graphic Design.
Director of Creative Strategies
lisa@bouchardcommunications.com
As Bouchard's Director of Creative Strategies, Lisa makes sure that all projects have her stamp of approval before they leave the agency. Her extensive design experience gives her a deep understanding of the ways design can be used to generate a strong, distinctive voice for each client. She has taught classes at Sacramento State University and UC Davis to impart that expertise to others. From California State University, Sacramento, Lisa holds a Bachelor of Arts in Graphic Design.
Rie Gordon
Production Artist
rie@bouchardcommunications.com
As a member of the Bouchard's Creative Team, Rie designs and produces an array of impressive advertising and promotional materials for print, web application, publication, package design and logo development. She also contributes to strategy and research for concepts and branding. Rie has a Bachelor of Arts in Graphic Design from the Art Institute of San Francisco, California.
Production Artist
rie@bouchardcommunications.com
As a member of the Bouchard's Creative Team, Rie designs and produces an array of impressive advertising and promotional materials for print, web application, publication, package design and logo development. She also contributes to strategy and research for concepts and branding. Rie has a Bachelor of Arts in Graphic Design from the Art Institute of San Francisco, California.
Susan Cooper
Web Designer & Programmer
susan@bouchardcommunications.com
As Bouchard's web programmer, Susan develops conceptual design and translates ideas into rich graphical interfaces through the use of images, flash, HTML and CSS. She maintains multi-media projects and converts back-end programming techniques. Prior to joining Bouchard, Susan oversaw design concepts and web programming for legal ad campaigns. She has a Bachelor of Science in Computer Science with an emphasis in Graphics Programming from California State University, Chico.
Web Designer & Programmer
susan@bouchardcommunications.com
As Bouchard's web programmer, Susan develops conceptual design and translates ideas into rich graphical interfaces through the use of images, flash, HTML and CSS. She maintains multi-media projects and converts back-end programming techniques. Prior to joining Bouchard, Susan oversaw design concepts and web programming for legal ad campaigns. She has a Bachelor of Science in Computer Science with an emphasis in Graphics Programming from California State University, Chico.
Jeff Moore
Creative Director
jeff@mymatrixmanager.com
Jeff is a veteran designer, executing visual development for Matrix Manager’s clients and related marketing materials. Known for his award winning designs, Jeff is a print expert and team-oriented leader. Jeff previously worked for 24 Hour Fitness as their Creative Manger and was a Senior Designer at Dunlop Manufacturing, Inc. Jeff has a Bachelor of Science in Graphic Design from San Jose State University.
Creative Director
jeff@mymatrixmanager.com
Jeff is a veteran designer, executing visual development for Matrix Manager’s clients and related marketing materials. Known for his award winning designs, Jeff is a print expert and team-oriented leader. Jeff previously worked for 24 Hour Fitness as their Creative Manger and was a Senior Designer at Dunlop Manufacturing, Inc. Jeff has a Bachelor of Science in Graphic Design from San Jose State University.
Alex Kin Lee
Production Artist
alex@mymatrixmanager.com
Skilled in layout and design and providing expert attention to detail, Alex creates templates and incorporates customization into the campaign pieces developed for our numerous Matrix Manager clients. In previous employment capacities he’s served as Design Director, Layout Editor, and Layout Artist. Alex received his Bachelor of Science Degree in Evolution & Ecology from the University of California, Davis.
Production Artist
alex@mymatrixmanager.com
Skilled in layout and design and providing expert attention to detail, Alex creates templates and incorporates customization into the campaign pieces developed for our numerous Matrix Manager clients. In previous employment capacities he’s served as Design Director, Layout Editor, and Layout Artist. Alex received his Bachelor of Science Degree in Evolution & Ecology from the University of California, Davis.
Stephanie Hammar
Production Artist
stephanie@mymatrixmanager.com
As Production Artist, Stephanie creates templates and incorporates customization for numerous Matrix Manager clients. She has joined our team after relocating from the bay area where she worked for McCann Relationship Marketing Worldwide. There she worked on the Microsoft account by improving acquisitions and procedures for their intranet connectivity. Stephanie received her Bachelor of Arts and Science in Studio Art and Art History from Santa Clara University.
Production Artist
stephanie@mymatrixmanager.com
As Production Artist, Stephanie creates templates and incorporates customization for numerous Matrix Manager clients. She has joined our team after relocating from the bay area where she worked for McCann Relationship Marketing Worldwide. There she worked on the Microsoft account by improving acquisitions and procedures for their intranet connectivity. Stephanie received her Bachelor of Arts and Science in Studio Art and Art History from Santa Clara University.
Meagan Dekker
Managing Editor/Copywriter
meagan@bouchardcommunications.com
Meagan has been part of the Bouchard team for years, coming on board after working as a copywriter and project coordinator for a bay area agency. Her ability to organize complex information into a voice that is uniquely suited to each client has won her many accolades. Meagan's flexible writing style translates into copy that strategically matches Bouchard's designs. She has a Bachelor of Arts Special Major in Advertising with emphasis on Copywriting, from California State University, Chico.
Managing Editor/Copywriter
meagan@bouchardcommunications.com
Meagan has been part of the Bouchard team for years, coming on board after working as a copywriter and project coordinator for a bay area agency. Her ability to organize complex information into a voice that is uniquely suited to each client has won her many accolades. Meagan's flexible writing style translates into copy that strategically matches Bouchard's designs. She has a Bachelor of Arts Special Major in Advertising with emphasis on Copywriting, from California State University, Chico.
Troy Dutton
Office Manager
troy@bouchardcommunications.com
Troy’s extensive experience in office management and accounting keeps Bouchard running smoothly. Troy maintains Bouchard’s accounting, internal operations, compliance and payroll. While at SAFE Credit Union, Troy balanced and maintained the Federal Reserve’s account and facilitated SAFE’s investing.
Office Manager
troy@bouchardcommunications.com
Troy’s extensive experience in office management and accounting keeps Bouchard running smoothly. Troy maintains Bouchard’s accounting, internal operations, compliance and payroll. While at SAFE Credit Union, Troy balanced and maintained the Federal Reserve’s account and facilitated SAFE’s investing.
Kimberly Luce
Receptionist
kim@bouchardcommunications.com
Kim is the cheerful voice that greets you when calling or visiting the agency. Kim provides quality client service to visitors and guests, while supporting administrative functions of the Bouchard team. Kim aspires to work in the field of communications and has previously held a marketing position a Franklin Templeton Investments. She has a Bachelor of Science degree in Business Administration with an emphasis in Marketing from California State University, Chico.
Receptionist
kim@bouchardcommunications.com
Kim is the cheerful voice that greets you when calling or visiting the agency. Kim provides quality client service to visitors and guests, while supporting administrative functions of the Bouchard team. Kim aspires to work in the field of communications and has previously held a marketing position a Franklin Templeton Investments. She has a Bachelor of Science degree in Business Administration with an emphasis in Marketing from California State University, Chico.
