Who's Who
PRINCIPAL
Ann Bouchard
Leo McElroy
CLIENT SERVICES
Lori Powell
Meghan Malmstadt
Whitney Willis
Jackie Hartman
P.R. TEAM
Leo McElroy
CLIENT DEVELOPMENT
Kevin Stang
CREATIVE TEAM
Lisa Pujals
Stephanie Hammar
SUPPORT
Troy Dutton
Ann Bouchard
President
ann@bouchardcommunications.com
In 1994, after a decade in corporate communications, Ann Bouchard founded Bouchard Communications Group. With more than 20 years of strategic marketing and communications experience, Ann’s diverse knowledge base brings depth to Bouchard Communications Group that allows her to see beyond the trends and uncover methods that receive proven results. Ann oversees daily operations of the agency and serves as strategic counsel for clients in the areas of marketing, public relations, product development, branding, positioning, target marketing, research, competitive analysis and segmentation methodologies.
Some of her client work includes Electronic Systems & Services where she developed the strategies for outreach and communications regarding the City of San Francisco’s new ranked-choice voting system. She worked closely with city officials to organize press conferences, coordinated and direct the production of PSA’s for radio and T.V., oversaw the creation of multi-lingual materials. Other clients include First Data, Sierra Pine, Sempra Energy, Ruth’s Chris Steak House, Axsys Technologies, Addison Avenue Credit Union, Westfield, Cal Trans, City of Roseville and JTS Communities.
Ann is also the founder of Matrix Manager, Inc., an online direct marketing fulfillment program that specializes in highly targeted and specifically segmented direct marketing materials.
Her reputation for leading-edge marketing expertise has resulted in frequent speaking engagements to a variety of groups including the American Marketing Association, the Marketing Association of Credit Unions, the California Academic and Research Librarians Association and the Financial Institutions Marketing Association. Ann currently serves on the Board of Directors for the National PR Consultants Group, the UC Davis Children’s Hospital Executive Advisory Board, the UC Davis Children’s Miracle Network Business Council, The Marketing Association of Credit Unions and the Sacramento Ballet Marketing Committee. Ann is an expert in strategic marketing planning, research, and analysis and is active in all Bouchard endeavors. Above all, her passion for quality is inherent in all the agency’s creations. Ann has a Bachelor of Science in Business Administration and Marketing from San Diego State University.
President
ann@bouchardcommunications.com
In 1994, after a decade in corporate communications, Ann Bouchard founded Bouchard Communications Group. With more than 20 years of strategic marketing and communications experience, Ann’s diverse knowledge base brings depth to Bouchard Communications Group that allows her to see beyond the trends and uncover methods that receive proven results. Ann oversees daily operations of the agency and serves as strategic counsel for clients in the areas of marketing, public relations, product development, branding, positioning, target marketing, research, competitive analysis and segmentation methodologies.
Some of her client work includes Electronic Systems & Services where she developed the strategies for outreach and communications regarding the City of San Francisco’s new ranked-choice voting system. She worked closely with city officials to organize press conferences, coordinated and direct the production of PSA’s for radio and T.V., oversaw the creation of multi-lingual materials. Other clients include First Data, Sierra Pine, Sempra Energy, Ruth’s Chris Steak House, Axsys Technologies, Addison Avenue Credit Union, Westfield, Cal Trans, City of Roseville and JTS Communities.
Ann is also the founder of Matrix Manager, Inc., an online direct marketing fulfillment program that specializes in highly targeted and specifically segmented direct marketing materials.
Her reputation for leading-edge marketing expertise has resulted in frequent speaking engagements to a variety of groups including the American Marketing Association, the Marketing Association of Credit Unions, the California Academic and Research Librarians Association and the Financial Institutions Marketing Association. Ann currently serves on the Board of Directors for the National PR Consultants Group, the UC Davis Children’s Hospital Executive Advisory Board, the UC Davis Children’s Miracle Network Business Council, The Marketing Association of Credit Unions and the Sacramento Ballet Marketing Committee. Ann is an expert in strategic marketing planning, research, and analysis and is active in all Bouchard endeavors. Above all, her passion for quality is inherent in all the agency’s creations. Ann has a Bachelor of Science in Business Administration and Marketing from San Diego State University.
Leo McElroy
Executive Vice President
mcelcom@comcast.net
From 1960 to 1981, Leo McElroy was one of Los Angeles’ best-known radio and television newsmen, reporting for KABC-TV, KCET-TV, and radio stations KNX, KFBW, KFI, KRLA, KABC, and KROQ. At various times, Leo has served as Special Assistant to California’s Lieutenant Governor, Information Officer for the State Commission on Industrial Development, Principal Consultant for an assembly policy committee, and Consultant to the Justice Department of California. In 1981 Leo founded McElroy Communications, a public relations/public affairs firm in Sacramento. Leo works extensively with clients in the areas of public policy to define issues, develop coalitions and grassroots support, provide political counseling, and develop media outreach strategies. Mr. McElroy currently serves as on-air political commentator for a number of broadcast stations, and is also a published author, poet, songwriter and playwright.
Executive Vice President
mcelcom@comcast.net
From 1960 to 1981, Leo McElroy was one of Los Angeles’ best-known radio and television newsmen, reporting for KABC-TV, KCET-TV, and radio stations KNX, KFBW, KFI, KRLA, KABC, and KROQ. At various times, Leo has served as Special Assistant to California’s Lieutenant Governor, Information Officer for the State Commission on Industrial Development, Principal Consultant for an assembly policy committee, and Consultant to the Justice Department of California. In 1981 Leo founded McElroy Communications, a public relations/public affairs firm in Sacramento. Leo works extensively with clients in the areas of public policy to define issues, develop coalitions and grassroots support, provide political counseling, and develop media outreach strategies. Mr. McElroy currently serves as on-air political commentator for a number of broadcast stations, and is also a published author, poet, songwriter and playwright.
Lori Powell
Senior Account Executive
lori@bouchardcommunications.com
As Account Executive Lori serves as a liaison between Bouchard’s clients and our full-service marketing team. With 10 years experience in the advertising and broadcasting industry, Lori possesses valuable insight from previous positions at Entercom Communications, CBS/Infinity Broadcasting, KCRA/Kelly Broadcasting and The Sacramento Bee. Lori has a Bachelor of Science in Advertising with a minor in Marketing from San Jose State University.
Senior Account Executive
lori@bouchardcommunications.com
As Account Executive Lori serves as a liaison between Bouchard’s clients and our full-service marketing team. With 10 years experience in the advertising and broadcasting industry, Lori possesses valuable insight from previous positions at Entercom Communications, CBS/Infinity Broadcasting, KCRA/Kelly Broadcasting and The Sacramento Bee. Lori has a Bachelor of Science in Advertising with a minor in Marketing from San Jose State University.
Meghan Malmstadt
Program Director
meghan@mymatrixmanager.com
Meghan has been instrumental in the development and expansion of Bouchard’s Matrix Manager program since its inception. As Program Director, Meghan drives the overall growth and development of this division, serves as the central resource for Matrix Manager clientele, and is responsible for daily program management. Meghan earned her Bachelor’s Degree in Journalism with a focus on Advertising from the University of Wisconsin in Madison.
Program Director
meghan@mymatrixmanager.com
Meghan has been instrumental in the development and expansion of Bouchard’s Matrix Manager program since its inception. As Program Director, Meghan drives the overall growth and development of this division, serves as the central resource for Matrix Manager clientele, and is responsible for daily program management. Meghan earned her Bachelor’s Degree in Journalism with a focus on Advertising from the University of Wisconsin in Madison.
Whitney Willis
Account Manager
whitney@mymatrixmanager.com
As part of the client service Matrix Manager Team, Whitney manages and facilitates the account needs for Matrix clients. Her previous position as Traffic Manager gives Whitney a comprehensive approach in how she develops and executes marketing campaigns. Whitney’s attention to detail ensures that every project is streamlined to meet client expectations. In the past, Whitney has gained valuable experience in the field of education during her roles as a pre-school gymnastics teacher and high school teacher for the Yolo County School Districts. Whitney earned her Bachelor of Arts degree in Communications from the University California, Davis.
Account Manager
whitney@mymatrixmanager.com
As part of the client service Matrix Manager Team, Whitney manages and facilitates the account needs for Matrix clients. Her previous position as Traffic Manager gives Whitney a comprehensive approach in how she develops and executes marketing campaigns. Whitney’s attention to detail ensures that every project is streamlined to meet client expectations. In the past, Whitney has gained valuable experience in the field of education during her roles as a pre-school gymnastics teacher and high school teacher for the Yolo County School Districts. Whitney earned her Bachelor of Arts degree in Communications from the University California, Davis.
Jackie Hartman
Traffic Manager
jackie@mymatrixmanager.com
In her role as Traffic Manager, Jackie assists the Matrix Manager Account Management team by ensuring projects are on time and on budget. Her daily activities include processing mail orders, generating final proofs, tracking processing activity, order placement and vendor coordination. Jackie received a Bachelor of Science in Business Administration with an option in Marketing from the University of California, Chico.
Traffic Manager
jackie@mymatrixmanager.com
In her role as Traffic Manager, Jackie assists the Matrix Manager Account Management team by ensuring projects are on time and on budget. Her daily activities include processing mail orders, generating final proofs, tracking processing activity, order placement and vendor coordination. Jackie received a Bachelor of Science in Business Administration with an option in Marketing from the University of California, Chico.
Kevin Stang
Vice President Marketing & Business Development
kevin@mymatrixmanager.com
As part of the Matrix Manager senior management team, Kevin's responsibilities focus on the delivery of targeted, turnkey marketing solutions aimed at maximizing growth and earnings for all credit union clients. In addition to his marketing expertise, Kevin brings an in depth knowledge of finance and technology to ultimately provide bank and credit union solutions that are both profitable and executable. For over 12 years, Kevin has worked within the financial services industry, most recently with Raddon Financial Group (RFG). Kevin is widely known within the industry as an expert in bank and credit union marketing and has presented at several national conferences including CUNA Marketing & Business Development Council, CUNA Operations Sales & Service, Marketing Association of Credit Unions (MAC),and more. Kevin holds a business marketing degree from the University of Nevada, Las Vegas.
Vice President Marketing & Business Development
kevin@mymatrixmanager.com
As part of the Matrix Manager senior management team, Kevin's responsibilities focus on the delivery of targeted, turnkey marketing solutions aimed at maximizing growth and earnings for all credit union clients. In addition to his marketing expertise, Kevin brings an in depth knowledge of finance and technology to ultimately provide bank and credit union solutions that are both profitable and executable. For over 12 years, Kevin has worked within the financial services industry, most recently with Raddon Financial Group (RFG). Kevin is widely known within the industry as an expert in bank and credit union marketing and has presented at several national conferences including CUNA Marketing & Business Development Council, CUNA Operations Sales & Service, Marketing Association of Credit Unions (MAC),and more. Kevin holds a business marketing degree from the University of Nevada, Las Vegas.
Lisa Pujals
Director of Creative Strategies
lisa@bouchardcommunications.com
As Bouchard's Director of Creative Strategies, Lisa makes sure that all projects have her stamp of approval before they leave the agency. Her extensive design experience gives her a deep understanding of the ways design can be used to generate a strong, distinctive voice for each client. She has taught classes at Sacramento State University and UC Davis to impart that expertise to others. From California State University, Sacramento, Lisa holds a Bachelor of Arts in Graphic Design.
Director of Creative Strategies
lisa@bouchardcommunications.com
As Bouchard's Director of Creative Strategies, Lisa makes sure that all projects have her stamp of approval before they leave the agency. Her extensive design experience gives her a deep understanding of the ways design can be used to generate a strong, distinctive voice for each client. She has taught classes at Sacramento State University and UC Davis to impart that expertise to others. From California State University, Sacramento, Lisa holds a Bachelor of Arts in Graphic Design.
Stephanie Hammar
Production Artist
stephanie@mymatrixmanager.com
As Production Artist, Stephanie creates templates and incorporates customization for numerous Matrix Manager clients. She has joined our team after relocating from the bay area where she worked for McCann Relationship Marketing Worldwide. There she worked on the Microsoft account by improving acquisitions and procedures for their intranet connectivity. Stephanie received her Bachelor of Arts and Science in Studio Art and Art History from Santa Clara University.
Production Artist
stephanie@mymatrixmanager.com
As Production Artist, Stephanie creates templates and incorporates customization for numerous Matrix Manager clients. She has joined our team after relocating from the bay area where she worked for McCann Relationship Marketing Worldwide. There she worked on the Microsoft account by improving acquisitions and procedures for their intranet connectivity. Stephanie received her Bachelor of Arts and Science in Studio Art and Art History from Santa Clara University.
Troy Dutton
Office Manager
troy@bouchardcommunications.com
Troy’s extensive experience in office management and accounting keeps Bouchard running smoothly. Troy maintains Bouchard’s accounting, internal operations, compliance and payroll. While at SAFE Credit Union, Troy balanced and maintained the Federal Reserve’s account and facilitated SAFE’s investing.
Office Manager
troy@bouchardcommunications.com
Troy’s extensive experience in office management and accounting keeps Bouchard running smoothly. Troy maintains Bouchard’s accounting, internal operations, compliance and payroll. While at SAFE Credit Union, Troy balanced and maintained the Federal Reserve’s account and facilitated SAFE’s investing.
